Austin Reaves’ ‘Ice Cream’ AR1 set the sneaker scene on fire

Mary Raleigh
17/10/2023

Sports fans are inherently ardent, but Los Angeles Lakers supporters take their devotion to new heights. If you play well, Lakers fans will make you the toast of Hollywood. Look no further than Austin Reaves, their shooting guard.

It's hard Austin Reaves Has the Hoттest Sneakers on the Market - The Rigorer AR1 'Ice Cream'

Reaves arrived as an undrafted free agent and quickly established himself as an essential member of an NBA championship-contending club. Reaves has a new contract and a signature sneaker line after two professional seasons.

It's hard Austin Reaves Has the Hoттest Sneakers on the Market - The Rigorer AR1 'Ice Cream'

Rigorer, a Chinese brand, is acquiring a presence in the NBA and the global shoe market as a result of Reaves’ popularity among Lakers fans. Even the most ardent sneakerheads in North America had never heard of Rigorer until Reaves, and his signature sneakers are already defying market trends.

It's hard Austin Reaves Has the Hoттest Sneakers on the Market - The Rigorer AR1 'Ice Cream'

In August, Reaves’ first trademark shoe, the Rigorer AR1 “Ice Cream,” sold out of its limited run of 2,000 pairs in five minutes on KICKS CREW. The platform’s recent shock drop from Reaves’ signature line, the Rigorer AR1 “Stars & Stripes,” limited to 1,000 pairs, equaled that fast sell-out.

It's hard Austin Reaves Has the Hoттest Sneakers on the Market - The Rigorer AR1 'Ice Cream'

Despite the present dip in the general resale market, the AR1 “Ice Cream” and “Stars & Stripes” are all trading at or above retail on secondary marketplaces. Adult sizes have sold for as much as $500-600 on places like eBay.

If resale pricing for the Rigorer AR1 “Stars & Stripes” follow the trajectory of the “Ice Cream” colorway, sales might reach $700-$800, firmly placing it in the category of 2023’s best-performing sneaker on the secondary market.

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