Jayson Tatum was recently spotted at the streetball event in Paris, France repping the Jordan Brand. Alongside him were other Jordan athletes, including Luka Doncic and Zion Williamson. However, the most prominent figure in attendance was none other than Michael Jordan himself. His Airness attended the event, as the figurehead for the brand that made a whopping $5.1 billion in revenue in 2022. And, JT proudly showed off the six-time NBA Champion’s rare appearance on his Instagram story.
The Jordan Brand is one that is synonymous with the sport of basketball. Since its inception in 1985, and its subsequent separation from Nike in 1997, the brand has been dedicated to creating a positive impact on the basketball community. And, its collaboration with the historic Quai 54 tournament in Paris is no different. Just a small part of the effort it puts into promoting the game worldwide.
Recently, some of Jordan Brand’s top athletes were spotted in Paris. Jayson Tatum, Luka Doncic, and Zion Williamson were among others promoting the brand during the Quai 54 tournament. From meet and greets to photoshoots, they were having an incredible time. But, what made things more special was the presence of Michael Jordan himself.
An appearance from His Airness is a rarity these days. So, to see him in Paris was an epic moment in and of itself. And, Jayson Tatum gave fans a sneak peek of this appearance in his recent story on Instagram.
The story in question featured Tatum with his fellow Jordan Brand athletes, Luka Doncic, Zion Williamson, and a host of other superstars. However, the highlight of the photo was MJ himself, who can be seen hovering behind. Almost like a father figure, smiling as he looked upon the future greats in the frame.
“People who change the world don’t all come from the same place”
It’s a brilliant picture. One that shows the direction the brand is taking with its athletes. And, that, as always, Jordan is there to see it all unfold.
The amazing photo aside, the Quai 54 tournament had some special moments. The skills on display were out of this world, but one moment that has gone viral on the internet is rather wholesome. During the meet-up before the photoshoot, Michael Jordan was filmed interacting with some of the athletes.
Here, he was clipped, having a wholesome interaction with Jayson Tatum, where the two began roughhousing on set.
All in all, the entire event went off smoothly and was an amazing experience for all in attendance. Fans in Paris will be looking forward to seeing their favorite ballers and maybe even MJ himself attend the tournament next year as well.